For all of you who aren t familiar with Bella Bridesmaids, they have showroom zara locations (30 of

2014 was such an exciting year for me. I married zara my best friend, traveled to some amazing countries around the world, and launched our Paper Crown bridesmaids collection (to name a few). My fellow co-owners and bestie Maura and I were so excited to launch this collection, and we have loved your positive feedback on the dresses. It means the world! zara We recently met with the co-owners of Bella Bridesmaids , mother-daughter duo Erin and Kathleen, to talk shop and the result was pretty exciting I am pleased to announce that Bella Bridesmaids is going to be carrying our Paper Crown bridesmaids zara dresses starting this week!
For all of you who aren t familiar with Bella Bridesmaids, they have showroom zara locations (30 of which carry Paper Crown Bridesmaids) with an amazing selection of bridesmaids dresses. zara I love how Bella Bridesmaids lets bridal parties actually try on dresses they love when they come into the store. So, to celebrate this exciting collaboration, I got together with the Erin and Kathleen and we interviewed each other about our ventures zara in the bridal business (and talked about our ideal honeymoon vacations too!). Here s what we had to say about working in the bridal business
Erin & Kathleen: Erin had been shopping for the perfect bridesmaid dresses to complement her wedding gown and her mom, Kathleen, recognized her relentless search and a golden opportunity. We thought how rewarding it would be to have a family business and one that we re passionate about. We wanted to make shopping for bridesmaids dresses a great experience positive, creative, fun and stress-free. Kathleen pressed the idea and after an April visit to San Francisco to see the original location, Erin sealed the deal with a Mother s Day card that read, I love you and let s go into the bridesmaid business! With Kathleen s brilliant head for business and Erin’s interest in fashion, Bella Bridesmaids zara made perfect sense!
Lauren: Timing is everything! When my best friend, Maura Oehm, (also our co-owners!), and I were planning our weddings last year it only seemed natural that we dress our bridesmaids in Paper Crown. After designing enough dresses for both of our wedding zara parties we realized that we might have just developed a line of bridesmaid dresses. The rest is history!
Lauren: I think the biggest challenge when we started this line was making sure the collection was well rounded and offered enough styles to make a whole group of girls, zara each with their own style, happy.
Erin & Kathleen: The description of our quintessential Bella customer is less style specific and more a state of mind. The Bella customer cares greatly for her friends and family and plans the details of her wedding with their enjoyment in mind. She’s excited to plan a wedding day that reflects her personal style, but not at the cost of slowing down a super great party.
Lauren: I think the nice part about this line is that we aren’t made for one specific kind of girl. She’s your best friend, sister, future sister in law… and she’s agreed to put up with your craziness until the wedding! So, you might as well let her feel pretty while doing it!
Erin & Kathleen: Bella will continue zara to offer the largest selection of bridesmaids dresses, which means searching tirelessly for what’s new along with keeping timeless classics. We’ll pay close attention to how our customers want to research, collaborate, shop and purchase. We’ll want to mirror that behavior as we evolve to keep our experience fun, creative and stress-free.
Well, now that you ve read our Q&A, it s time to check out our Paper Crown dresses at your nearest Bella Bridesmaids store when they re available this Thursday. Take a peek at our look book and sizing chart below for some inspiration before you start shopping!
P.S. We are so happy to be invited as an exhibitor to the Martha zara Stewart Wedding Party later this month. If you re in New York and in the market for bridesmaids zara dresses, make sure to come see the collection on January 25th at Gotham Hall (tickets available for purchase at www.weddingpartynewyork.com )! And if you live in Chicago, we ll be participating in the Chicago event, too! Photos: Yoni Goldberg for LaurenConrad.com
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My bridesmaids are wearing black dresses. I’m being nice because they’re all such varying sizes that I want everyone comfortable! One thing I’m providing is a red sash to tie on. All the girls know my specifics {no strapless, strap thicker than bra, nothing too revealing} but that’s pretty basic. So excited!
What a great post! This is a great cheat sheet for bridesmaids dresses for brides or even bridemaid