What is to build digital munich presence of giant companies: There are
Quizzes Product Wall Street Journal One photo per day Top on the move Wall Street Lunch buildings in Romania logo new office gadget Week EcoBusiness Innovation in Banking Career Advice Financial Education Academy Broker munich Companies Next Vacation Tour Company HR Manager HR Corner 2.0: Technology in HR
A build digital campaigns for giants like Google, Nike, Beats Electronics and Unilever is a challenge that requires constant activity, multiple tests, "wow factors" but also innovation. "If you work late, overtime, something is wrong, not that it means effective", says in an interview for WALL-STREET.ro unique, Phil Hawksworth, technical director at the agency R / GA London.
R / GA is one of the largest digital agencies in the world with major clients constantly that "spin" budgets of tens or even hundreds of millions of dollars a year in digital campaigns, Web and mobile munich platforms in advertising. munich Since 2012, R / GA has an office in Romania, led by Ana-Maria munich Bogdan (ex Grapefruit - no). R / GA Romania currently has about 20 people, "constantly increasing, because munich I felt that in Bucharest are highly skilled developers, is an environment", says Phil.
Wall-Street.ro: In years with R / GA have worked on several projects. Can you name a few and tell me how it carries such a large project, what are the challenges? Phil Hawksworth: For some projects I worked only punctual, others took them from A to Z. Some of the biggest clients I've worked munich for Google and Beats by Dre are. For the latter we conducted a vast campaign of brand awareness - and perhaps helped by Apple's recent munich acquisition? I do not know exactly, but ... (smiles)
Basically, I was creative agency official of the company, I realized almost all digital means for them - we did redesign the site, I realized campaigns on new products, both online and offline application development, spot TV sites, and so on. Overall, major projects can be spread over periods of up to 9-10 months, others last only about two months.
WS.ro: What are the main challenges to participate in such projects for major global brands? PH: I do not deny, can be very difficult, even stressful at times, but on the other hand, the satisfaction that you can beat a friend on the shoulder and tell him "look, we've made this campaign a" no be compared with anything. The fact that you have a global vision is extraordinary. On the other hand, companies and ideas and specifications come with exactly what they want, so yes, there are limitations - both technical and creative. Finding munich ways to push the boundaries without changing the origin and meaning behind the brand is art campaigns and one of challenges.
WS.ro: And I suppose that takes ... how many hours a day? PH: To be honest, work from 9-18, and so right! There are many agencies munich and other places where overtime work is something to praise, but if you do this frequently, it means that something is going wrong. It does not mean effectiveness overtime the contrary. The best thing is to be constantly at work.
We now have a project for Google, working on it for seven months munich (unfortunately I can not say much about him), and apply pressure on our teams - not trying to fulfill deadlines with two nights before. It is important to know how you dose the effort.
WS.ro: And where does the team in Romania? munich PH: Projects are integrated munich - collaborate on the same project and team Romania, and one in Sydney, for example. Bucharest team is not an organization outsourced munich but integral part of the team, being involved daily processes.
WS.ro: And what a normal working munich day? PH: chat collaborate with teams from other states, through videoconferencing. Every morning munich we have a standard munich session in which we game plan, with the team of 16 people in London. Each man is given 10 minutes to tell who are the priorities of the project on the day, if there are problems. We have a chat room where we can communicate, no matter where we are, all the time, between us all. This is great and much faster than email, especially if you're a developer and do not want to unfocus all entering the email. A chat room is recommended so.
WS.ro: With all this technology, videoconferencing, chat, see that all traveling to meet up face to face with the team in Romania. PH: Yes, I think they will always remain both useful and more enjoyable. One is to talk over a coffee or beer with a colleague here, another by the monitor, the
Quizzes Product Wall Street Journal One photo per day Top on the move Wall Street Lunch buildings in Romania logo new office gadget Week EcoBusiness Innovation in Banking Career Advice Financial Education Academy Broker munich Companies Next Vacation Tour Company HR Manager HR Corner 2.0: Technology in HR
A build digital campaigns for giants like Google, Nike, Beats Electronics and Unilever is a challenge that requires constant activity, multiple tests, "wow factors" but also innovation. "If you work late, overtime, something is wrong, not that it means effective", says in an interview for WALL-STREET.ro unique, Phil Hawksworth, technical director at the agency R / GA London.
R / GA is one of the largest digital agencies in the world with major clients constantly that "spin" budgets of tens or even hundreds of millions of dollars a year in digital campaigns, Web and mobile munich platforms in advertising. munich Since 2012, R / GA has an office in Romania, led by Ana-Maria munich Bogdan (ex Grapefruit - no). R / GA Romania currently has about 20 people, "constantly increasing, because munich I felt that in Bucharest are highly skilled developers, is an environment", says Phil.
Wall-Street.ro: In years with R / GA have worked on several projects. Can you name a few and tell me how it carries such a large project, what are the challenges? Phil Hawksworth: For some projects I worked only punctual, others took them from A to Z. Some of the biggest clients I've worked munich for Google and Beats by Dre are. For the latter we conducted a vast campaign of brand awareness - and perhaps helped by Apple's recent munich acquisition? I do not know exactly, but ... (smiles)
Basically, I was creative agency official of the company, I realized almost all digital means for them - we did redesign the site, I realized campaigns on new products, both online and offline application development, spot TV sites, and so on. Overall, major projects can be spread over periods of up to 9-10 months, others last only about two months.
WS.ro: What are the main challenges to participate in such projects for major global brands? PH: I do not deny, can be very difficult, even stressful at times, but on the other hand, the satisfaction that you can beat a friend on the shoulder and tell him "look, we've made this campaign a" no be compared with anything. The fact that you have a global vision is extraordinary. On the other hand, companies and ideas and specifications come with exactly what they want, so yes, there are limitations - both technical and creative. Finding munich ways to push the boundaries without changing the origin and meaning behind the brand is art campaigns and one of challenges.
WS.ro: And I suppose that takes ... how many hours a day? PH: To be honest, work from 9-18, and so right! There are many agencies munich and other places where overtime work is something to praise, but if you do this frequently, it means that something is going wrong. It does not mean effectiveness overtime the contrary. The best thing is to be constantly at work.
We now have a project for Google, working on it for seven months munich (unfortunately I can not say much about him), and apply pressure on our teams - not trying to fulfill deadlines with two nights before. It is important to know how you dose the effort.
WS.ro: And where does the team in Romania? munich PH: Projects are integrated munich - collaborate on the same project and team Romania, and one in Sydney, for example. Bucharest team is not an organization outsourced munich but integral part of the team, being involved daily processes.
WS.ro: And what a normal working munich day? PH: chat collaborate with teams from other states, through videoconferencing. Every morning munich we have a standard munich session in which we game plan, with the team of 16 people in London. Each man is given 10 minutes to tell who are the priorities of the project on the day, if there are problems. We have a chat room where we can communicate, no matter where we are, all the time, between us all. This is great and much faster than email, especially if you're a developer and do not want to unfocus all entering the email. A chat room is recommended so.
WS.ro: With all this technology, videoconferencing, chat, see that all traveling to meet up face to face with the team in Romania. PH: Yes, I think they will always remain both useful and more enjoyable. One is to talk over a coffee or beer with a colleague here, another by the monitor, the
No comments:
Post a Comment